I live and die by my social media schedule. I’m also a huge fan of “batching” my workflow. Batching allows me to be more efficient. For example, I like to batch-write my blog posts because once I’m in the zone for writing, it’s much easier to move into the next article. So instead of refocusing on a completely different task like photo editing, then coming back to writing, I stay “in the zone”. Ultimately I get more done this way, my day feels less hectic, and I’m better at creating whatever I’m creating when I batch my work.

The same principle applies to Social Media. Batch. your. work.

Having a week or two worth of social media posts written, formatted, and scheduled might sound like heaven…because it is.

It’s also totally doable!

It guarantees that you’ll be consistent. If you get busy or take a day off, your marketing doesn’t. That post will still go out, on time, and with all the right hashtags and images included.

Batching and scheduling also allow you to create consistency in your brand, themes, and key messaging throughout all of your posts. Here is the step-by-step process I give to clients to help them rock their social media schedule.

Step 1: Look at your Analytics

Take a look at your analytics and insights for each social media account you have. Figure out what time of day and days of the week your followers are most active on each platform.

Step 2: Define your content categories.

This will be different for each business. For example, if you are an Aquarium your content categories might be Events, Animal Highlights, Exhibit Highlight, Camps & Education, Visitor Information, Donations, and Conservation. Find the “topics” that you want to post about often. These need to be topic/categories that your target audience wants. I would limit this to no more than 10 and no less than 5, if possible.

Step 3: Lay out your social media schedule

Now the fun part; create a spreadsheet with the days of the week on the top row and your most popular posting times along the left side. Then fill in with your categories and platforms. You can color-code it to make it easier to read. This schedule will act as a guide when you’re scheduling your posts for the week.

Remember:

  • You don’t have to fill it up
  • You don’t have to post every day on every platform
  • You don’t have to post about all your categories in a single week.

Play around with this and see what works best, what gets the most engagement, and what needs to be changed.

Step 4: Schedule for the week (or two or three).

There are several tools out there to help you plan and auto schedule your social media posts. I currently use Buffer because it will connect up to three social accounts for free and it allows me to schedule to the big three: Facebook, Twitter, and LinkedIn from a single location. This is what works for me. Make sure whatever tool you look at has the platforms that make the most sense for YOUR business.

I tell clients to schedule out at least a weeks worth of posts on all social platforms, but two weeks is even better.

“But what if something amazing happens and I want to post about it right then?”

No problemo, none of these platforms penalize you for posting too much. Knock yourself out and post on a fly when needed. You can also leave space in your schedule for “on the fly” posts.

The point is to be consistent in your social media marketing, to have a strategic plan of attack, and to re-evaluate that plan on a monthly basis based on the data collected. If you need some help creating a strategic plan for your business let’s chat!

If you haven’t figured out who your target audience is for Social Media, click to download my free worksheet. It will walk you through a series of simple questions to help you really zero in on who you should be thinking of when you create content about your organization.