by Rachel A Wilson | Jan 10, 2022 | Advertising, Social Media, Strategy, Uncategorized
I live and die by my social media schedule. I’m also a huge fan of “batching” my workflow. Batching allows me to be more efficient. For example, I like to batch-write my blog posts because once I’m in the zone for writing, it’s much...
by Rachel A Wilson | Dec 6, 2021 | Advertising, Branding, Freebie, Social Media, Strategy, Uncategorized
I walked into my last job as a marketing director and the first question I asked was, “who is our target audience?” The response: Everyone. It took me almost a year to convince our leadership team that a target audience simply can not be everyone. It’s an...
by Rachel A Wilson | Dec 4, 2021 | Branding, Email, Social Media, Strategy, Uncategorized
The list of things to do when you have your marketing hat on is long. I mean, you’re just trying to finish the latest social media post and now you’re wondering if you updated the website yet. It’s a lot but there are some mistakes that need your...
