by Rachel A Wilson | Nov 4, 2019 | Advertising, Branding, Strategy
You might have not been following along with YouTube stars, Jeffree Star and Shane Dawson Conspiracy Campaign. If you didn’t I highly recommend checking out Shane’s YouTube Series on how this campaign came together. But why do you care about...
by Rachel A Wilson | Oct 27, 2019 | Branding, Freebie, Strategy, Uncategorized
I walked into my last job as a marketing director and the first question I asked was, “who is our target audience?” The response: Everyone. It took me almost a year to convince our leadership team that a target audience simply can not be everyone. It’s an easy...
by Rachel A Wilson | Oct 18, 2019 | Email, Strategy
So you want a newsletter? You’ve got your website up and running but now we need a way to capture leads that are coming through your website or maybe you just want to stay in touch with your customers. A newsletter is a good option. However, before you race off to...
by Rachel A Wilson | Oct 2, 2019 | Social Media, Strategy
When you’re putting together a social media post or a blog post for your business there are three things every post should have to maximize both engagement and return. 1. Attention-stopping image. As people are scrolling through their social media feeds try to find...
by Rachel A Wilson | Sep 4, 2019 | Branding, Email, Social Media, Strategy, Uncategorized
The list of things to do when you have your marketing hat on is long. I mean, you’re just trying to finish the latest social media post and now you’re wondering if you update the website yet. It’s a lot but there are some mistakes that need your...
by Rachel A Wilson | Aug 29, 2019 | Email, Uncategorized
What good is a rad newsletter if no one is opening it and reading it. Your newsletter informs your current and potential customers about what’s going on in your business, what they can look forward to, and how they can work with you. So what is a good open rate?...
