4 Steps to Creating a Social Media Schedule
I live and die by my social media schedule. I'm also a huge fan of "batching" my workflow. Batching allows me to be more efficient. For example, I like to batch-write my blog posts because once I'm in the zone for writing, it's much easier to move into the next...
5 Questions To Ask Before Starting an Email Newsletter
So you want a newsletter? You’ve got your website up and running but now we need a way to capture leads that are coming through your website or maybe you just want to stay in touch with your customers.  A newsletter is a good option. However, before you race off...
Defining Your Target Audience
I walked into my last job as a marketing director and the first question I asked was, “who is our target audience?”  The response: Everyone. It took me almost a year to convince our leadership team that a target audience simply can not be everyone. It's an easy...
4 Marketing Mistakes Service Businesses Make
The list of things to do when you have your marketing hat on is long. I mean, you're just trying to finish the latest social media post and now you're wondering if you updated the website yet. It's a lot but there are some mistakes that need your attention STAT! Below...

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4 Steps to Creating a Social Media Schedule

4 Steps to Creating a Social Media Schedule

I live and die by my social media schedule. I'm also a huge fan of "batching" my workflow. Batching allows me to be more efficient. For example, I like to batch-write my blog posts because once I'm in the zone for writing, it's much easier to move into the next...

read more
5 Questions To Ask Before Starting an Email Newsletter

5 Questions To Ask Before Starting an Email Newsletter

So you want a newsletter? You’ve got your website up and running but now we need a way to capture leads that are coming through your website or maybe you just want to stay in touch with your customers.  A newsletter is a good option. However, before you race off...

read more
Defining Your Target Audience

Defining Your Target Audience

You and your business can not be everything to everyone. If you try, you’ll water down your message and you won’t attract the people who were meant to work with you.

read more
4 Marketing Mistakes Service Businesses Make

4 Marketing Mistakes Service Businesses Make

The list of things to do when you have your marketing hat on is long. I mean, you're just trying to finish the latest social media post and now you're wondering if you updated the website yet. It's a lot but there are some mistakes that need your attention STAT! Below...

read more